Our Search Engine Approach: Research Content Review Design Review Google Rankings Paid Placement Opportunities Linking Opportunities Campaign Management (paid placement and natural) Monthly Summary and Recommendations

Showcase your company when and where your customers are looking for you.

Using effective keyword research and targeting, search engine marketing allows you to only show your ad when your prospects are searching for you-- making your overall media more cost effective. Furthermore, you can track a prospect all the way through to the final sale.

All achieved by selecting the right words that get the most results.

So what's Our Approach? Call it what you want...

Search Engine Optimization (SEO) / Marketing (SEM) / Paid Search

Research - Analysis of Web logs to identify keywords/phrases being used to drive traffic to a Web site as well as search engine report tools to identify the keywords/phrases driving traffic for your industry. This thorough analysis will identify your key opportunities for optimization.

Content - Using a keyword analyzer, web copy will be reviewed to identify the number of existing keywords/phrases currently being optimized. Upon analysis, a web content update can be performed to enhance the site for search engine optimization.

Design - A review of the current Web site design, with recommendations on improvements to further enhance the site for search engine optimization and usability.

Google Rankings - Google is #1 in search engine market share, so we focus most of our efforts here. We can help with Google AdWords, Yahoo! Search Marketing and natural SEO tactics to obtain top placement.

Paid Placement Opportunities - Paying for top rankings should compliment not replace your natural optimization efforts. Set a budget and refine the campaign where results are stronger.

Linking Opportunities - Looking for link opportunities that drive steady pre-qualified traffic is always a great start.

Campaign Management - No time to spend analyzing and updating and re-analyzing your keywords? We'll work with you to customize a package that includes our diligent services of managing your SEO campaign so you can worry about that other project that just landed on your desk.

The end result is an optimized Web site effectively driving traffic and generating sales.